Frivole – Fun and flirty luxe apparel for men and women. A fully customized online store with front and back-end coding and design treats—some of the highlights are the customized shopping cart checkout and customer’s account area. The goal was to create a simple yet sophisticated fusion of commerce, fashion, and entertainment. Both Frivole and Frivole Couture web and identity designs were featured on four-page of “Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands” by Jeff Fisher (HOW Books, Oct. 2007).